What about advertising your books on TV? by David Craig
Even just a few years ago, the idea of trying to advertise your books on TV would have seemed ridiculous. For a start, you’d probably have had to pay an advertising agency over £30,000 just to produce...
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Selfie to Shelfie
Self-publishing websites offer non-fiction authors an easy way to turn their manuscript into a book. But the result is almost always Print on Demand, while marketing is limited to a few websites and...
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Writing your first non-fiction book?
David Craig remembers the lessons he learnt writing his first book.Are you considering writing your first non-fiction book? If so, how do you start?The reason I pose this question is that I was...
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Four ways to start a publicity campaign for your book
Journalist and agency author Helen Croydon passes on some of her tips for publicizing your book.If you’re an author writing probably comes naturally. But what about pushing for publicity? That’s...
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Whose Story is it Anyway?
Bestselling ghostwriter Katy Weitz explores the tension between telling an authentic story while making it ‘appealing’ to readers.So, true story… I was asked once during a Q&A session whether I...
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When is the right time to plug your book in the papers?
Agency author David McClure recounts his adventures in the newspaper trade after finishing a book on the royal financesIf you want to promote your book by writing a newspaper article, timing is...
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Ten tips when checking royalty statements
In the second of his articles, Stephen Aucutt, a contracts and royalties expert who has worked in publishing for over thirty years, gives his insider tips for checking royalty statements. He can be...
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Top tips when negotiating contracts
Stephen Aucutt, formerly contracts manager at Hodder & Stoughton, draws on his thirty years experience to provide a contracts checklist when agreeing terms with trade publishers. He can be reached...
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Creating a professional book trailer using Adobe Spark
Piu Eatwell shows how any author can produce a book trailer.The received wisdom is that book trailers are only useful to YA writers. For the rest of us authors, the average cost of having one made –...
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My Writing Space by Lynne Barrett-Lee
Agency author Lynne Barratt-Lee describes where she writes. I’ve wanted to be an author for as long as I can remember, and along with that came a very clear vision of where I’d write. Though I read...
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How To Profit From The Promotional Power Of Twitter
Last year agency author David McClure wrote about how social media helped launch his book. Here’s what happened this year.For the last few summers I’ve tried to promote my book on the royal finances...
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Making a £150 video to promote your books
David Craig explains how authors can produce their own YouTube videos to promote their writing.Technology has revolutionised the way writers work. Word-processing has made writing and editing...
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An Author’s Guide to Photographic and Picture Permissions
Christian Jennings provides some useful tips on clearing permissions You can imagine the moment. You’ve just completed your latest non-fiction book, on deadline. It’s taken you months, if not more, but...
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What a difference a tweet makes
David McClure, author of “Royal Legacy”, recounts how Twitter helped him break a global news story with unintended resultsAt the end of July last year I tweeted that the Queen’s private income from the...
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How to promote your book with Facebook advertising
Chris Woodford, whose Atoms Under the Floorboards: The Secret Science Hidden in Your Home, has just been published , draws from his own recent experience to show how Facebook advertising can boost...
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The Day My Eyes Exploded
Agency author Kris Hollington describes how he suddenly lost his eyesight and warns writers on the need to have the correct light screen settings.I was sitting on a bench in the German town of...
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Using YouTube to promote your books
David Craig draws on his own experiences to explain how You Tube can be used to promote books.We all know that the Internet gives us many new ways of promoting our books. One of these is YouTube. I had...
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Pinterest: a tool for writers?
Piu Eatwell, author of the true-life historical mystery thriller The Dead Duke, his Secret Wife, and the Missing Corpse (Head of Zeus/WW Norton), explores an under-utilized but potentially exciting...
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Ten years of writing history
I’ve been sitting at a desk writing history books for something over ten years . It’s been engrossing, demanding and occasionally exhausting. This is a good moment to take stock. What does it add up...
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Getting PR for your Book
Katy Weitz , who with her colleague at Press My Book Emma Donnan runs one-day training courses on publicity for authors, gives her 5 TOP TIPS ON HOW TO THINK LIKE A JOURNALISTSo you’ve written a book –...
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